For the most part the above is true. Acting like a jerk will get most guys what they desire the most, most of the time. When a guy is a total nice guy/romantic that respects the girl and wants her "best" what she will respond to isn't the nice guy.
On the topic of sexual/relational norms, I found a modern/non religious person who believes that "a womens place is in the home". His is an interesting take on the subject from a purely evolutionary and personal satisfaction stand point.
In our ancestral past, people did not have to fill in forms. They did have to copulate in order to pass on genes. Consequently, we did not evolve to get a natural mental high from form-filling, but we did evolve to get something of a pleasant sensation from copulation. Today, we have to fill in forms, but no amount of education can make form-filling fun, because our brains simply do not have a mechanism for releasing pleasure chemicals for form-filling. Our brains do, however, have very strongly hard-wired mechanism for rewarding sex. By the same logic you cannot educate men to be happy about being kept or women to be happy working in an office while a stranger looks after her kids.
Another interesting bit I found.