Alice and Frank are bungee-jumping one day. Alice says to Frank, "You know, we could make a lot of money running our own bungee-jumping service in Mexico."
Frank thinks this is a great idea. So they pool their money and buy everything they'll need: a tower, an elastic cord, insurance, etc.
They travel to Mexico and begin to set up on a square in a small town.
As they are constructing the tower, a crowd begins to assemble. Slowly, more and more people gather to watch them at work.
When they finish, there's such a crowd they think it would be a good idea to give a demonstration.
So, Alice jumps. She bounces at the end of the cord, but when she comes back up, Frank notices that she has a few cuts and scratches.
Unfortunately, Frank isn't able to catch her and she falls again, bounces, and comes back up again. This time, she is bruised and bleeding.
Again, Frank misses her. Alice falls again and bounces back up. This time she comes back pretty messed up; she has a couple of broken bones and is almost unconscious.
Luckily, Frank finally catches her this time and says, "What happened? Was the cord too long?"